HAVE QUESTIONS? WE’VE GOT ANSWERS.
WEBSITES
I hear it gets expensive to keep up your own website. Are there recurring costs involved with maintaining a site?
The biggest investment that you will need to make is the initial design and setup cost, which will depend on the specific features that you have chosen for your website. After the site is up and running, however, recurring costs (which include domain name and hosting renewal) are actually very minimal. And by choosing a site with Content Management System (CMS) capabilities, you are able to add and edit the content yourself, eliminating the need to pay a professional to handle the updates.
How can my business climb the ranks in Google/Yahoo/Bing searches?
Making sure that your website is search engine-friendly is what will help your ranks. This process is referred to as Search Engine Optimization (SEO). The biggest factor in SEO is the actual content on your site.
We offer an array of SEO services, many of which are included in our most basic website development projects. More advanced SEO services are also available including copywriting/editing and optimization. If you’d like to discuss your options more in-depth, please contact us to set up a free consultation.
What is a mobile site and is it necessary for my business?
A mobile site is often a simplified version of your main website that is accessible on portable devices such as smartphones and tablets. The beauty of having a mobile site is that your customers are able to access vital information such as your location, hours of operation and services offered, instantly and from anywhere. You would most likely benefit from a mobile site if your target market has a large number of smartphone users or travelers and/or business people always on the go.
Does my business need a website?
Regardless of your industry, a website is a great asset to your business, if for nothing more than to stay connected with your customers or clients. There is also a very good possibility that many of your competitors already have a web presence and are therefore able to tap into your market.
Although virtually every business can benefit from a web presence, not every business requires the same features on their site. For example, many retail businesses would greatly profit from an online store, whereas a restaurant would benefit from a mobile site and viewable menu. All in all, websites are a very cost-effective way to reach today’s audience.
IDENTITY
Why is an identity, or brand, important for my business?
A successful identity, which is shaped by the essence of the business itself, is integral in developing all successful advertising endeavors that a business will have, now and in the future. It is also the image that a consumer will forever associate with a business and derive value from. Without a proper identity, a business is easily lost in the shuffle of competition.
If I have a website, do I need to market myself in print?
Absolutely. Neither online, nor print marketing alone, is ever enough to optimize your business’s profitability and success. Even if you have a superb website, how will your target market become aware of it unless you advertise in other mediums, such as print? This is why we offer a wide range of print services including everything from large format billboard and signage design to posters, packaging, brochures, business cards and everything in between.
If you still have unanswered questions, or would like to discuss a topic addressed above, in more depth, please contact us for further information.


